LaSalle Solutions Rebrand

LaSalle Solutions was a rapidly expanding organization with a large sales force and multiple business units. When I started with the company, much of their content was outdated in both the writing and design. They had three separate business units and no unifying message. In fact, business units were sometimes in competition with each other.

It was my responsibility to lead content rebranding efforts across all departments. I created a unified core message and visual brand identity for the company, which remained until the company was purchased in 2022.