Telnyx: SMS Self-Service Campaign

When I was promoted to Product Marketing Manager for Telnyx Programmable SMS, the product wasn't getting enough self-service signups. I built a product roadmap and helped execute the go-to-market strategy, managing a paid marketing budget distributed across multiple channels.

A key part of this campaign was developing content and implementing an SEO/SEM strategy to drive more signups, leading to month-over-month growth for the SMS product.

Result: Increased product signups by 240% in three months